Evaluation And Evaluation Of A Research On Evaluative...

Introduction Have you ever been motivated to buy a thing that you may have seen it in the advertisement once or twice but have no further knowledge on it at all. You may not know why you made your choice but you just feel the urge to buy it. This is called â€Å"I like it, but I don’t know why† effect (Winkielman and Berridge, 2003) and it s a trick which advertisements play on you when you are not consciously aware of. The trick they played is called evaluative conditioning. Evaluation condition may be best defined as an effect that is attributed to a particular core procedure. Specifically, evaluative conditioning refers to a change in the valence of a stimulus (the effect) that is due to the pairing of that stimulus with another positive or negative stimulus (the procedure) (De Houwer, 2007) Over time, stimuli that often coincide with desirable objects are perceived more favorably, whereas stimuli that often coincide with undesirable objects are perceived less favor ably--called evaluative conditioning (De Houwer, Thomas, Bauyens, 2001) Evaluative conditioning is a subclass of Pavlovian conditioning effects. Unlike classical conditioning, which is considered to be a learned behavioral response to a signal, evaluative conditioning is defined as the learning of likes and dislikes (Walther, Nagengast, and Trasselli 2005) that does not depend on awareness of the contingencies (De Houwer et al. 2001; Levey and Martin 1975; Walther 2002). As a intervention technique,Show MoreRelatedMarketing Research925 Words   |  4 Pagesare frequently treated by consumer researchers as primarily evaluative in nature, i.e. they can be rated with degrees of an attribute - good/bad, favourable /unfavourable. Additionally the state of mind (emotionally charged states like happiness, sadness, anger, disgust, distress, shame, guilt, surprise etc.) also affects the attitudes by enhancing positive or negative emotions or feelings. This relates to consumer’s over all evaluation of the attitude object. Consumer beliefs about a brand’s attributesRead MoreAnalysis Of Cheesman And Merikle ( 1984 )1611 Words   |  7 Pagesfearful of the possibility of embedding subliminal messages in advertising to influence consumer’s choices, putting subliminal persuasion into practice. This essay will examine the psychological explanations of subliminal stimulus and evaluate the research question: â€Å"to what extent are subliminal stimuli effective at influencing behaviours? The Neurological Effects of Subliminal Stimulation The neurological effects of subliminal stimulation were investigated to provide support for the cognitive levelRead MoreAvon Products by Laura Argo1722 Words   |  7 PagesStudy of Avon Products is selected and analyzed while including brief description of firm’s status which has been led to determination of changes found necessary, identification of model for change theory, identifying and investigating the types of evaluation information collected and speculation about success of changes within five years. Finally this paper includes how the adjustments could be made in the case if the results are found less than ideal. 2. Identify the model for change theory typifiedRead MoreMark2051 Notes4736 Words   |  19 Pages(demonstrates top-down processing) Preference: is the consumer’s comparative evaluation of product attributes in terms of utility Preferences are constructed according to: †¢ Problem representation †¢ Information search †¢ And decision rules used Utility Utility: the subjective value of a product attribute Th ink Preference Construction sw ap Lecture 5 – Preference Construction, Information Search Evaluation Do cu me nt 1. In economics terms, it’s the ranking of attributesRead MoreState Anxiety And Anxiety Disorders3266 Words   |  14 PagesEvaluation. Since the 1980’s there has been a major increase in research on anxiety. Ever since, special clinics have been introduced in order to help deal with anxiety disorders. 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Twelve participantsRead MoreOrganizational Behavior7738 Words   |  31 Pagespercent of its revenues from sales outside the United States. †¢ New employees at Finland-based phone maker Nokia are increasingly being recruited from India, China, and other developing countries— non-Finns now outnumber Finns at Nokia’s renowned research center in Helsinki. †¢ All major automobile makers now manufacture cars outside their borders; Honda builds cars in Ohio, Ford in Brazil, Volkswagen in Mexico, and both Mercedes and BMW in South Africa. Increased Foreign Assignments †¢ If you’reRead MoreCase Analysis : Shoe Marks And The Simpson s House After His Arrest2078 Words   |  9 Pages2). (CCRC, 2010)The issue here was that the database didn’t show what frequency of population used the same patterned shoes. C represented frequency of size- The footwear marks were considered of size 11. Database called Shoes and Allied Trade Research Association was used, which indicated that approximately 3% of the population would have size 11 footwear. And hence the likelihood ratio was calculated as 1/0.333. This figure was moderated by the expert based on the factors that the sole unitsRead MoreOrganisational Behaviour- Attitudes Value5774 Words   |  24 PagesFrom the time of its entry into the subject of psychology till now, interest in attitudes has been strongly growing. However, over the years attitudes have been studied with differing methods and the emphasis has also been different. Attitudes are evaluative statements. These are frequently used in describing people, objects and events and explaining the peoples behaviour. These reflect how one feels about something or some body. When I say, I like Ram. I am expressing my attitude about Ram. ThusRead MoreWGU Study Questions IDC1 Essay2997 Words   |  12 Pagesï » ¿1. A Likert scale (/ˈlÉ ªkÉ™rt/[1]) is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, or more accurately the Likert-type scale. One of the most common scale types is a Likert scale. A Likert scale is commonly used to measure attitudes, knowledge, perceptions, values, and behavioral changes. A Likert-type scale involves a series